Branding Mock-Ups

Some mock-ups I made of my logo and the cute, cuddly, and creepy creatures that accompany them. When designing these little creatures, I wanted to go for something that wouldn’t alienate or put off any potential clients with monsters that were gruesome and horrifying. Instead, I wanted to go for something vastly approachable, such as the characters from Monsters Inc.and Pokemon.They needed to be visually appealing, recognizable, and the kind of creatures you would let your child run up and hug without stopping them.

If these items were to be sale, the client would be allowed to choose which monster they want, as well as where to put it. At the moment, I’m unsure of whether or not I would design more creatures to put on products, as these guys are a part of what I like to call “the main cast”.