Portfolio Review Poster (2019)

When tasked with creating a poster to advertise our illustrious portfolio review, I decided that the best way to do that was to grab the audience’s attention with something that they couldn’t possibly ignore. As I’ve seen in other advertising campaigns, such as the GEICO Insurance Company’s and their often humorous commercials, I went with something weird, yet funny – an animal in a suit. Out of all the potential candidates, a giraffe made the most sense to me because it was one of the few animals that could appropriately fit the dimensions of the poster. Their iconic spots also let me highlight the creative aspect of our program, as well as finally put a pair of glasses on a giraffe.